If you want to continue using Google Ads or Google Analytics and target European users, you need to implement Google Consent Mode v2 by March 2024.
Start using Google-certified CookieScript CMP, an easy and automated tool, to continue your digital marketing performance
Google Consent Mode v2
If you’re doing business in the EU or EEA and want to use Google services (GA4, Google Ads, gtag and Google Tag Manager), you need to implement Google Consent Mode v2, the latest version of Google Consent Mode.
Behavior modeling
Google uses AI to recreate the behavior of users who did not grant user consent and compares this with consented users. This makes more data available in GA4 and allows advertisers to continue tracking conversions and use website analytics even when users do not consent.
Use Google-certified CMP
Get ready now: implement CookieScript CMP consent solution in an easy and automated way by March 2024! Don’t risk advertising disruption or revenue loss.
CookieScript is officially certified by Google and comes with a full IAB TCF integration
