Managing marketing tags and tracking scripts have never been easier, thanks to Google Tag Manager! As a non-developer, I have a full control of my Google Analytics tracking codes, Facebook Pixel, Google Ads conversion tags, etc.
Thanks to GTM, I can now track:
- Sales
- Form submissions
- Clicks
- Scrolling
- Video players
- and many other interactions
You can do it too!
This epic list contains the essentials of what you need to know about Google Tag Manager. And, for your convenience, all the resources are split everything into categories.
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TABLE OF CONTENTS
- What is Google Tag Manager and why should you use it?
- Main concepts, naming conventions, installation
- Tags, Triggers, and Variables
- Measurement plan, tag plan
- Data Layer
- Google Tag Manager + Google Analytics
- Google Tag Manager + Google Ads
- Google Tag Manager + other analytics/marketing tools
- Click Tracking – Default Auto-Event Listener
- Form Tracking – Default Auto-Event Listener
- History, Errors, Timer – Default Auto-Event Listeners
- Custom Auto-Event Listeners
- Versions, Deployment, Testing, Quality Assurance
- Useful Tools
- Google Tag Manager + SEO
- Google Tag Manager Recipes
- Other Google Tag Manager Resources
- Free Google Tag Manager Online Courses
- Communities
SO WHAT’S NEXT?
- Enter your email address in the form below. Confirm your subscription.
- Get this Ultimate list of Google Tag Manager Resources to your inbox.
- Start learning, upgrade your skills and become a pro!
