Track PDF Downloads with Google Tag Manager
Updated: March 15th, 2024 Tracking file downloads on your website is essential for understanding user engagement and ensuring that the content you create resonates with visitors. By tracking downloads, you can gauge the value of your efforts and save time by focusing on content that generates the most interest. You can follow two methods to […]
Julius Fedorovicius
In Google Analytics Tips Google Tag Manager Tips
21 Most common Google Tag Manager mistakes
Updated: March 11th, 2024 If you’re reading this article, you’ve probably been in this situation: you open Google Tag Manager, set up your tags, triggers, and variables correctly (at least you thought so), and then it doesn’t work (or doesn’t work how you expected)! You even retraced every line in that 12-step tutorial, but still […]
Julius Fedorovicius
Track Many Forms with One Thank You Page with Google Tag Manager
Updated: March 6th, 2024 Here’s a situation: you want to track form submissions on a website. There are multiple forms, and they all redirect the visitor to the same “Thank you” page. The built-in Form Submission trigger in GTM is not working; thus, you could try implementing the Thank you page tracking method. But how […]
Julius Fedorovicius
In Google Analytics Tips Google Tag Manager Tips
Enhancing GA4 Without Extra Tagging: Leverage Server-Side GTM, BigQuery and Google Cloud for Improved Data Quality
This article was written by Doug Hall, who was kind to share his expertise with Analytics Mania’s readers. This is a really cool concept showcasing the power of Google Cloud Platform in digital analytics. Google’s Privacy Sandbox is rolling out, third party cookies are in decline, first party cookies are coming under even more close […]
Doug Hall
In Google Analytics Tips Google Tag Manager Tips
Twitter Conversion Tracking with Google Tag Manager
Updated: March 5th, 2024 If you’re already using Twitter (X) as a marketing tool, you want to measure the results, right? You have multiple options here – remarketing, X conversion tracking, etc. However, everything takes time to implement – you send an email with the requirements to the developer on what should be tracked, and […]
Julius Fedorovicius
Google Analytics 4 Settings Variables in Google Tag Manager
Updated: March 5th, 2024 If you’ve got Google Analytics 4 up and running with Google Tag Manager, you’ve likely navigated the task of setting up various events. Adding parameters to those events can begin to feel like a repetitive chore, especially when you are constantly adding the same parameters to multiple events. Wouldn’t it be […]
Julius Fedorovicius
In Google Analytics Tips Google Tag Manager Tips
Google Tag Manager Click Tracking with GA4
Updated: March 5th, 2024. As a feature, click tracking in Google Tag Manager is the perfect bait for a beginner. It’s fairly easy to get started: read one or two blog posts, maybe watch a video, and done! You can track buttons, menu link clicks, etc. However, I’ve noticed among GTM beginners that they do not fully […]
Julius Fedorovicius
How to Track HTML5 Audio Player with Google Tag Manager and GA
Updated: March 4th, 2024 I guess that the majority of the GTM community is familiar with a custom event listener who probably already has legendary status. Even this Twitter (that I saw earlier in my feed) confirmed this: Yes, I’m talking about David Vallejo’s HTML5 video listener that tracks almost any other video player that […]
Julius Fedorovicius
In Google Tag Manager Recipes Google Tag Manager Tips
28 Google Tag Manager Debugging and Testing Tips
Updated: March 1st, 2024 Google Tag Manager debugging is an art of its own. Checking the Preview and Debug mode to see whether the tag successfully fired is just the tip of the iceberg. You need to follow many more things/techniques to ensure that everything is working correctly (or just to find the reason that […]
Julius Fedorovicius
How To Install Google Tag Manager on WIX website
Updated: March 1st, 2024 In the past, I noticed threads on forums, Reddit, and elsewhere where people were trying to find the answer: how to install Google Tag Manager on WIX. No luck. Even though WIX supported Custom HTML widgets, they did not work with the GTM code inside. Luckily, those dark times are over […]
