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While talking with marketers, I noticed that one of the most popular topics among them is form tracking. Unfortunately, in some cases, form tracking might become a real pain in the butt (especially if a marketer has no clue what CSS or HTML is). But do not fear because, in this blog post, I’ll show you 7 Google Tag Manager form tracking techniques If this blog post looks complex to you This article is a long one, and some parts might be confusing, especially if you are starting with Google Tag Manager. If you want a fast solution, I have a module in my GTM course for…

Ah… Good old clickbait. Add a huge number to the title of the popular topic, and you’re good to go. Oh, I almost forgot to mention that #54 will shock you, and you won’t believe what is in the #72! Just kidding. All the entries on the list are definitely worth checking out—pinky promise. P.S. Most of the links below contain Google Analytics 4 examples while others still might refer to Universal Analytics. ==== You probably have heard at least something about Google Tag Manager (I hope so). But if that name still does not ring a bell, here’s a quick introduction: GTM is free software…

Google Tag Manager Tutorial for Beginners Updated: February 3rd, 2024. Google Tag Manager is an amazing tool. Need to add a particular tracking pixel to a website? Not a problem! Want to track submissions of a newly created form? Consider it done—all thanks to GTM. Instead of waiting (for days) for a busy developer to add those tracking codes, you could do this yourself (in many cases). Even though you will not replace developers 100% (and, in fact, you never should), with Google Tag Manager, you (and your team) will become much agiler in implementing new marketing campaigns and/or web analytics tracking. But where…

In today’s measurement landscape, businesses need to navigate new challenges to understand the complex, multi-platform journeys of their customers — all while prioritizing user privacy. Two and a half years ago, we introduced Google Analytics 4 to address these evolving measurement standards and help businesses succeed. Google Analytics 4 has the flexibility to measure many different kinds of data, delivering a strong analytics experience that’s designed for the future. It allows businesses to see unified user journeys across their websites and apps, use Google’s machine learning technology to surface and predict new insights, and most importantly, it’s built to keep up with…

Three years ago, we introduced Google Analytics 4, a re-imagined tool that helps you get a complete view of consumer behavior across web and app by using first-party, modeled data. This is critical in an evolving privacy and technology landscape, where marketers have to rethink their approach to measurement in order to keep getting the insights they rely on. Today we’re introducing new resources to help you make the switch to Google Analytics 4, improved machine learning features, actionable reporting and new integrations. Make the switch now to Google Analytics 4 with helpful solutions Earlier this year we shared that…

Get AI-powered insights to help you improve your marketing ROI by upgrading to Google Analytics 4 before July. The sunset of Universal Analytics is coming soon and it’s time to move to Google Analytics 4. Starting July 1, 2023, standard Universal Analytics1 properties will no longer process new data. We know your Analytics data is important, so we want to make sure you’re fully set up on Google Analytics 4 before the sunset date to eliminate potential gaps in coverage. What happens after July 1 to your Universal Analytics property? Starting July 1, 2023, you’ll still be able to access your…

Rank-and-file employees are usually perceived as individuals who work during their prime years. This is the time when they are most physically and mentally capable and it spans from the ages of 25 to 54, during which people tend to be most productive and efficient in their work. However, the reality is that the workforce is getting older, with less younger people and more older folk. The population size of Baby Boomers is significantly larger compared to subsequent generations. Statistics show that 10,000 baby boomers in the US turn 65 daily. Since the retirement age of a baby boomer is somewhere…

21 Most common Google Tag Manager mistakes Updated: March 11th, 2024 If you’re reading this article, you’ve probably been in this situation: you open Google Tag Manager, set up your tags, triggers, and variables correctly (at least you thought so), and then it doesn’t work (or doesn’t work how you expected)! You even retraced every line in that 12-step tutorial, but still no luck. Feeling frustrated and stuck, you call it a day with GTM. The following day, upon reopening GTM with a fresh perspective, you quickly realize there was an obvious mistake in the container (which you could have…

Despite Google Analytics offering few built-in reports, its customizable features enable users to customize and create reports easily. In this tutorial, we will explore five distinct SEO reports (Search Engine Optimization), allowing you to optimize your SEO strategies effectively. Let’s get into it! Free e-book:Getting Started withGoogle Analytics 4 Learn how to properly install GA4, track events, conversions, build reportsSUBSCRIBE TO NEWSLETTER. GET THE E-BOOK. Unsubscribe at any time. Table of Contents Here’s what you will learn in this article Video Tutorial If you prefer video content, here’s a tutorial from my YouTube channel. Some parts of the GA4 interface…

Track PDF Downloads with Google Tag Manager Updated: March 15th, 2024 Tracking file downloads on your website is essential for understanding user engagement and ensuring that the content you create resonates with visitors. By tracking downloads, you can gauge the value of your efforts and save time by focusing on content that generates the most interest. You can follow two methods to […] Julius Fedorovicius In Google Analytics Tips Google Tag Manager Tips 21 Most common Google Tag Manager mistakes Updated: March 11th, 2024 If you’re reading this article, you’ve probably been in this situation: you open Google Tag Manager, set up…